Somebody needed your trade today. He found somebody else.

Let me guess what the last guy sent you. A PDF, first week of the month, twelve pages. Page one was a green arrow. Somewhere in the middle was a table of phrases you'd never heard anybody say out loud, with little up and down arrows beside them. There was a chart of a line going up and to the right. Nowhere in twelve pages was the one number you wanted: how many people called.

You paid that bill for eight months. The phone did what the phone always did. When you asked what he'd done in June he said "content and site work." When you cancelled, nothing changed — which told you everything.

I'm not going to tell you he was a crook. I'm going to tell you exactly what we do instead, and you can decide.

A customer with a dead water heater does one of four things. He types your trade and his town into Google and reads what comes back. He taps one of the three businesses on the map. He reads the answer Google now writes for itself above the results. Or he opens ChatGPT, types "who's a good plumber in Mundelein," and calls whichever name it hands him.

Four different places, and most of the outfits selling you help only work the first one. That's the 2015 job and they're still billing for it. Coming up in Google while the map still shows three other names doesn't get you the man with water on his floor. He isn't scrolling. He's tapping.

We work all four. Same month, same bill, same count at the end of it.

The first month is the boring one. We go through your site page by page and find what's stopping Google from reading it — pages that take forever to open on a phone, three pages fighting each other over the same job, the service you make the most money on buried four clicks deep. Then we fix them, worst first.

• We write down the exact words people type when they need what you sell, and which page of yours answers each one. Where nothing answers, that's the next page we write.
• One new page a month on Foundation, four a month on Growth — each one about a job you want more of.
• Links earned from real local outfits, from people and places that actually exist. Nothing bought off a marketplace.
• The AI side, on Growth: the tools behind ChatGPT, Gemini and that answer at the top of Google have to be allowed to read your site at all. A site can be set to turn them away and nobody tells the owner when it is. We check yours and open it, then write your service area, your hours and your prices in sentences plain enough that a machine repeats them instead of garbling them.
• A counter on your phone number and your forms in month one, so every call that came out of a search gets written down. That's included with Growth. On Foundation it's $950 on its own, and I'd rather sell you that than let you fly blind.

Then every month, the count: how many calls came in, and which ones came out of search. One number you can check against your own phone, instead of twelve pages of charts.

Cheapest thing you can do before you talk to anybody, me included. Open your phone, type the service you sell and the town next door, and look at who comes up. Then ask ChatGPT the same thing. Whoever you're looking at is who got the call you didn't get.

Now do it to us. Type what somebody in Libertyville would type to find a company that does what we do. Then Mundelein. Then Vernon Hills, which is our own town — we're still climbing there, and I'd rather the search tell you that than have me pretend otherwise. I'm not printing a number on this page. Numbers move, and anybody can screenshot a good week.

A pressure washing outfit in Tamarac came to us with no site and nothing on Google at all. One quarter later he was coming up in the first handful of results near him and taking calls straight off Google. A contract manufacturer — different business entirely — had traffic up 54 percent at its peak inside about thirty days of the work going in last May, and it's held a higher floor since. A plumber in Wheeling started with us this month, so there's nothing to show you there. Ask me in the fall.

Want the why behind whatever you just found? That's the Search Everywhere Audit — $497, done by hand, twenty-five-plus checks across Google, the map and the AI assistants, a map of where your competitors are beating you, and forty-five minutes on the phone with me going through it. Hire us and the whole $497 is credited back. Don't hire us and you keep the teardown — take it to whoever you like.

The prices are on the page because hiding them is a tell.

• Foundation — $1,500 a month, $750 to start. The teardown and the fixes, the list of what people actually type and which page answers it, one new page a month, and a plain report every month.
• Growth — $2,750 a month, $750 to start. Everything in Foundation, plus the AI side — ChatGPT, Gemini, the answer above the results — the call counting included, four new pages a month, and links earned from real local outfits. This is the one most people should buy.
• Total Visibility — $3,000 a month. Growth, plus the map package, plus reviews handled for you — asked for after the job, watched, and answered in your own words, because a review from two years ago reads like something changed. Bought separately those three run $3,249, so the bundle is $249 a month less.
• Market Leader — $4,500 a month, $1,000 to start. Everything in Growth, plus the whole site in Spanish, local press, a site built so the man who lands on it calls instead of backing out, and a sit-down with me every quarter. That's the ceiling. Nothing exists above it and nobody here calls you next quarter with a bigger package.

Three months to start on the search plans, because that's where the ramp is, then month to month with thirty days' notice — no fees, nothing that renews itself behind your back. Anywhere the map work is involved, that piece carries six months. Here's the reason: it takes about sixty days to move and another sixty to hold. Charging you for three would be selling you a coin flip.

And if you're one truck and you're not on the map at all yet, don't buy any of this. Buy the map by itself — $750 to set up, $300 a month — and call me when it's working.

You know what a job is worth to you. I don't. Put your own number against $2,750 and count how many jobs a month it takes to cover it. If that's more than you'd want to take on, say so on the call and I'll point you at something smaller.