/ Blog
Notes from the field.
Local SEO, Google Business Profiles, web design, and AI search visibility. What works, what changed, and what to skip. No fluff.
2026-07-18"The leads are bad" is usually the wrong diagnosis
Think your leads are bad? The real problem is usually traffic, tracking, or follow-up—not the marketing. Learn how to find the real bottleneck.
2026-07-16Everything sounds the same now, and that's your opening
AI writes almost half the web now and it all sounds alike. Why generic copy can't win search, and the one advantage nobody can copy - sounding like you.
2026-07-15The cheapest way to find out if you can trust a vendor
A surprise invoice is the cheapest trust test you'll ever run on a marketing vendor. What that small charge predicts, and what to ask before you sign.
2026-07-14Nobody in my networking group believes in SEO anymore
SEO didn't stop working - the version you were sold did. How the job changed, and how to tell a real provider from a script one question deep.